Growth Audit

This section focuses on your online visibility and reputation across major search platforms and review sites.

Google: Assessment of your Google presence and strategies for optimization.

• Google Business Profile: Evaluation of your business profile for local SEO impact.

• Google Reviews: Analysis of your Google reviews and overall reputation.

• Google Review Assessment of Stores: Review of individual store performance on Google.

Yelp: Review of your Yelp presence and customer feedback.

• Yelp Business Profile: Evaluation of your Yelp business profile.

• Yelp Reviews: Analysis of your Yelp reviews and reputation management.

Bing: Assessment of your Bing Business Profile, presence and visibility. 

This section assesses your overall marketing efforts, strategies, and channels to identify optimization opportunities.

Overview: An analysis of your marketing strategy's current state and performance.

• Customer Journeys: Mapping out the entire customer journey, from the first interaction to post-purchase, to ensure consistent and positive experiences across all touchpoints.

• Active social media: Analysis of engagement, reach, and content effectiveness.

• Inactive social media: Evaluation of unused channels.

• Email Marketing (Newsletter): Review of email campaigns' reach and effectiveness.

• Blog: Assessment of blog performance and potential improvements.

• Event Marketing: Review of past and upcoming events for engagement and ROI.

• Experiential Marketing: Evaluation of past and upcoming experiential activations for engagement, brand impact, and ROI. 

• Cause Marketing: Partnering with social causes to drive brand awareness, customer loyalty, and positive impact.

• Community Involvement: Engaging with local communities through initiatives, events, and partnerships to create positive social change.

• Sponsorship Marketing: Supporting events, causes, or influencers to increase brand visibility and strengthen brand positioning.

• PPC Marketing: Running paid search or display advertising campaigns to drive traffic, generate leads, and increase conversions through platforms like Google Ads or social media ads.

• Traditional Marketing: Utilizing offline channels such as print, TV, radio, and public relations to build brand awareness and reach targeted audiences.

• [...] et al

This section reviews your sales strategies and customer experience to ensure alignment and a seamless customer journey. It combines the evaluation of your sales processes with the key touchpoints in the customer experience, from initial engagement to post-sale support, ensuring a cohesive and effective approach to driving revenue and building long-term relationships.

Sales

Analysis of current sales processes, customer interactions, and touchpoints to ensure alignment with business goals, sales effectiveness, and overall customer satisfaction.

• E-commerce Sales: Analyzing the performance of online sales platforms, customer journey, and conversion optimization strategies.

• In-Store Walk-In Sales: Evaluating the effectiveness of in-store sales tactics, customer interactions, and overall experience to drive foot traffic and conversions.

• Cold Outbound Sales: Assessing cold calling, email outreach, and other outbound strategies to measure response rates, conversion effectiveness, and overall ROI.

• Account-Based Sales (ABS): Reviewing the execution of targeted sales strategies for high-value accounts, including personalization, outreach, and success in driving business outcomes.

• Social Selling: Evaluating the use of social platforms (LinkedIn, Twitter, etc.) for lead generation, relationship-building, and direct sales efforts, as well as measuring impact on engagement and sales conversion.

• Referral/Word-of-Mouth Sales: Assessing the effectiveness of customer referral programs or organic word-of-mouth sales driven by customer satisfaction and advocacy.

• Inside Sales: Reviewing performance of inside sales teams in handling inbound inquiries, nurturing leads, and closing deals through phone, email, and virtual channels.

Customer Experience

This section evaluates your customer experience strategies, focusing on key touchpoints throughout the customer journey to ensure satisfaction, retention, and loyalty.

• Customer Success: Assessing the effectiveness of customer success teams in onboarding, customer education, proactive support, and ensuring customers achieve their desired outcomes with your product or service.

• Customer Support: Evaluating the efficiency and effectiveness of your customer support channels (e.g., live chat, email support, phone support) in resolving customer issues and enhancing satisfaction.

• Customer Retention: Analyzing strategies and programs in place to retain customers, including loyalty programs, re-engagement campaigns, customer feedback & surveys, and personalized offers.

This section reviews the effectiveness of your strategic partnerships, focusing on the types of partnerships that can help expand market reach, drive innovation, and create long-term value.

• White Label Business Model: One company produces a product or service, and other companies rebrand and sell it as their own. Both companies benefit from each other’s strengths— the producer focuses on manufacturing, while the seller focuses on marketing and distribution.

• Strategic Partnership: Two or more businesses collaborate to achieve mutually beneficial goals. These partnerships are often long-term and involve shared resources, knowledge, and risks to achieve common objectives.

• Supplier Partnership: A close, long-term relationship between a company and its suppliers, focusing on improving supply chain efficiency, quality, and innovation. This partnership emphasizes mutual benefits and collaboration.

• Joint Ventures: Two or more parties pool resources for a specific task, project, or business activity, sharing the associated risks, costs, and rewards.

• Collaborations: Companies work together on projects such as research and development, marketing campaigns, or product development to achieve shared objectives.

• Licensing Agreements: One company allows another to use its intellectual property (e.g., patents, trademarks, or technology) in exchange for a fee or royalty.

• Distribution Partnerships: A company agrees to distribute another company’s products, helping them reach new markets and customers. Both companies collaborate to maximize sales and market reach.

• Co-Marketing Alliances: Two or more companies collaborate on marketing efforts, such as joint advertising campaigns, shared promotions, or combined sales efforts to increase brand visibility and sales.