Lawrence Coffee
Dynamic and results-oriented Fractional CMO/CRO with extensive experience in developing and executing strategic go-to-market (GTM) plans, optimizing sales and marketing processes, and driving sustainable growth for organizations. Leveraging over 20 years in strategy and transformation consulting for business services, I have successfully advised startups, SMBs, and Fortune 100 companies on achieving operational excellence, market expansion, and revenue transformation. I specialize in delivering fractional leadership to accelerate business growth and optimize revenue operations and marketing performance.
With over 20 years of experience in strategy and transformation consulting, I have served as a fractional CxO (CRO, CSO, and CMO) six times, leading turnaround projects and building 41 companies, divisions, business units, revenue streams, and systems capabilities. As an Advisor and Mentor, and through my non-profit board service and pre-seed startup support, I have helped launch and develop 124 businesses and organizations. These include startups, small and medium-sized businesses, leading entrepreneur support organizations, community visioning initiatives, multiple family foundations, city chambers of commerce, local governments, political organizations, and PTA groups.
As a former fCMO, I oversaw the review of more than 3,000 funded SBIR technologies from NASA, DOD, and DOE. I led a team of PhD engineers who conducted technology assessments, to coaching them on market entry strategies, identifying market opportunities, and validating feasibility with a strong focus on gap analysis, and adjacency mapping. From this work, we developed investment prospectus that identified multiple additional applications for each proven technology across more than 1,000 industries, detailing strategies for acquiring, launching, and monetizing these technologies. This effort not only provided exposure to a diverse range of industries but also contributed to the creation of a multi-billion-dollar intellectual property (IP) portfolio.
