Find the revenue your business is ready to capture.

SituationA growing company needed senior revenue leadership without adding a full-time executive and lacked a unified system for forecasting, pipeline management, outbound sales, and team accountability.

ActionServing as part-time Chief Revenue Officer, built the Revenue Operating System from the ground up: the sales playbook, forecast model, sales sequences, daily huddle, weekly pipeline review, and bi-weekly deal review. Upgraded the CRM, trained an AI chatbot for support and sequencing, coached the sales team, launched a new outbound motion, and hired Business Development Managers.

SituationFollowing a major capital raise, the company brought its door-to-door sales organization in-house after relying on third-party contractors. It needed to expand headcount rapidly while creating the enablement, onboarding, field training, and sales operations foundation required for aggressive growth.

ActionBuilt the first end-to-end sales enablement function, a comprehensive playbook, and a five-day certification program spanning prospecting, discovery, objections, closing, compliance, CRM use, territory management, customer personas, and retention. Facilitated nine training cohorts, connected recruiting and revenue teams through one ramp model, introduced field coaching and performance standards, and developed the senior training leader who assumed steady-state ownership.

SituationLeadership needed to modernize an alliance-partner application program and align a new sales transformation offering around the right channel strategy, messaging, ideal customer profile, and value proposition.

ActionPartnered with the Revenue Officer, COO, and CEO to lead offering development and go-to-market strategy. Facilitated a C-suite Strategy Map workshop, developed an assessment framework to improve sales and marketing efficiency, and designed a delivery model with service-level agreements, customer success quality reviews, and quarterly business reviews.

SituationLeadership had clear strategic priorities but needed a practical way to connect initiatives, ownership, accountability, and progress across the business.

ActionTranslated those priorities into an integrated operating system that organized the work, clarified responsibility, and gave leadership real-time visibility into execution.

SituationLeadership was relying on ad hoc selling and needed a defined path from market opportunity to repeatable revenue.

ActionAligned market segmentation, targeting, sales, and marketing around shared priorities, clearer value propositions, and a coordinated go-to-market approach.

SituationEarly-stage founders needed a practical bridge between promising ideas, customer discovery, and a commercial path they could execute.

ActionProvided growth coaching and commercialization guidance through founder programming, helping entrepreneurs sharpen ideal customer profiles, value propositions, go-to-market priorities, and revenue narratives.

SituationAn executive entering a complex VP-level consulting role needed a structured way to assess the opportunity, establish priorities, and lead change across multiple workstreams.

ActionDeveloped initiative maps, pipeline analysis, workstream scopes, and a 100-day roadmap that connected immediate decisions to a longer-term transformation agenda.