A $17M systems integrator with core competencies across IT services—including cloud enablement, enterprise infrastructure, and analytics—was preparing to launch a proprietary HRIS SaaS solution targeting mid-market and enterprise customers. Despite technical excellence, the client faced challenges in product positioning, differentiation, and go-to-market planning in a crowded and competitive HR tech landscape.
Conducted competitive and landscape analysis to evaluate feature gaps, pricing benchmarks, and GTM messaging from leading HR platforms. Collaborated with executive leadership and product management to articulate a unique value proposition aligned to customer pain points across industries. Designed a tiered product packaging and pricing model informed by market readiness and target buyer personas. Developed an integrated go-to-market plan that included sales playbooks, partner/channel strategy, and analyst engagement. Positioned the platform’s integration capabilities and enterprise automation strengths as a competitive differentiator in technical evaluations.
Enabled successful market launch of the HRIS platform within 6 months. Differentiation strategy helped the client secure three enterprise design partners and build a qualified early sales pipeline. Positioning and packaging strategy accelerated partner enablement and resulted in two strategic reseller agreements within the first quarter post-launch. The client established a distinct market identity as a consulting-led HRIS provider, combining systems integration expertise with product delivery.
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