Case Study - Case Study - Company Rollout Strategy Framework

This Sanitized case study illustrates how a structured rollout strategy can effectively position a company for growth in a competitive market, leveraging detailed planning, and continuous feedback mechanisms. The strategic rollout framework facilitated a structured and phased approach for a Temporary Staffing and Solutions (TS&S), allowing for effective market entry and sustainable growth. The focus on clear vision, structured planning, and continuous monitoring ensured that TS&S could adapt to market dynamics and achieve their strategic objectives efficiently.

An Offshore staffing company was seeking to enhance their market presence and growth trajectory. They are launching an AI Low code workflow orchestration SaaS platform that aims to simplify the AI implementation process. We performed initial advisory services focused on reviewing their Go-To-Market (GTM) Strategy and 2024 roadmap.  During the process, we identified a need to reevaluate the Market Segmentation, Targeting and Sales and Marketing strategies and agreed on a comprehensive, structured and tailored approach, which led to the development of our detailed brand rollout strategy

The team leveraged a multi-step process, beginning with an alignment workshop, to review the organizations vision and future state goals, existing gathered artifacts that provided in-depth information on the organization's capabilities, current market positioning, and revenue approaches. We also discussed the information from a pre-workshop strategic rollout questionnaire. 

Following this alignment, scenario workshops were conducted. Including a Growth Strategy Workshop which was focused on business development, sales/marketing tactics, and potential partnerships. The follow-on Rollout Plan Structure and Management Workshop concentrated on defining the structure and management of the RevOps strategic rollout. 

Based on these workshops, we collaborated with the CEO to develop a wireframe of Future State Targets. We then conducted comprehensive market research and analysis to understand market segments, trends, and the competitive landscape. Which were used to create the initial draft of the rollout strategy, covering growth strategies, sales team structure and management plan, sales enablement development plan, customer experience management plan, and monitoring and evaluation plans. Another review session was conducted to finalize the strategy. The final draft of the rollout strategy was then produced by incorporating all feedback, ensuring alignment with TS&S's goals and market dynamics. 

The final Brand Roll out strategy defined a clear definition of TS&S’s core capabilities and growth objectives. It aligned appropriate GTM strategies with organizational goals, along with the development of targeted value propositions and differentiation strategies. Market entry planning was adapted with marketing materials, distribution channels, and pricing strategies tailored to local markets, along with contingency planning to mitigate potential risks and alignment of market entry with local sustainability and social impact goals. Growth objectives were set with SMART goals, specific, measurable, achievable, relevant, and time-bound targets, as well as establishment of revenue targets and customer acquisition and retention goals. Finally, the sales and marketing strategy structured the sales team with defined roles and responsibilities, a plan to develop the sales enablement tools, optimized sales processes, and implemented customer experience management plans to enhance customer satisfaction and loyalty.